As the Florence Manufacturing Company continued to improve its products, early 1960s advertisements for their PRO Double Duty toothbrush described a handle permeated with a “pleasant mint-fresh fragrance” and claimed that the addition of fluoride had dramatically improved bristle tone and texture. The toothbrush sold for 89¢.
Segrave, K 2010 America Brushes Up, the Use of Marketing of Toothpaste and Toothbrushes in the Twentieth Century. Jefferson, NC: McFarland and Co.
PRO Double Duty toothbrushes
These two PRO Double Duty toothbrushes are a 12.5" model (A648.2) and a 5" child’s version (A342.104).
University of the Pacific Permanent Collection, Donors: Mr. Bo Suter and Estate of Douglas Kerr, DDS
PRO Double Duty toothbrush ad
Another twist on the “ultimate" manual toothbrush appears in this 1962 Pro Double Duty toothbrush ad.