Different Strokes for Different Folks: A History of the Toothbrush

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PRO Double Duty toothbrush

As the Florence Manufacturing Company continued to improve its products, early 1960s advertisements for their PRO Double Duty toothbrush described a handle permeated with a “pleasant mint-fresh fragrance” and claimed that the addition of fluoride had dramatically improved bristle tone and texture. The toothbrush sold for 89¢.

Segrave, K 2010 America Brushes Up, the use of marketing of toothpaste and toothbrushes in the twentieth century. Jefferson, NC: McFarland and Co.
PRO Double Duty toothbrushes

PRO Double Duty toothbrushes

These two PRO Double Duty toothbrushes are a 12.5” model (A648.2) and a 5” child’s version (A342.104).
Donors: Mr. Bo Suter and Estate of Dr. Douglas Kerr
PRO Double Duty toothbrush ad

PRO Double Duty toothbrush ad

Another twist on the “ultimate" manual toothbrush appears in this 1962 Pro Double Duty toothbrush ad.
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